Product Case Study
The Reputation Gap & Expensive Solutions
Small and medium businesses (SMBs) like local cafes, salons, and clinics lose up to 30% of potential customers because they lack a systematic way to collect Google reviews. Traditional review software is extremely expensive ($200+/month like Podium) or requires manual follow-ups by the business owner, which fails because customers find it annoying and time-consuming to open Google Maps and write a review.
High Cost Barrier
Legacy tools charge enterprise pricing ($200+/mo), pricing out small local store owners completely.
High Customer Friction
Manual search and typing on Google Maps takes 2+ minutes, causing users to abandon the process.
Lightweight, AI-Powered Reputation Infrastructure
Trustora provides dynamic QR codes placed directly on billing counters. When scanned, it launches a lightning-fast web app where customers leave feedback in under 8 seconds.
Dynamic Counter Stand
Instant QR scan that requires zero app downloads for the customer.
AI Bad Review Shield
Intercepts 1–3 star ratings privately, alerting owners instantly before public rants occur.
5-Star Google Direct
Redirects positive ratings straight to Google Maps with pre-written templates.
Mobile-First & High Performance
Zero-Latency UI
Built using Next.js & Tailwind CSS for instant loading on budget smartphones.
Real-Time Backend
Powered by Supabase for instant database sync and owner alerts.
Auto Social Creatives
Generates marketing graphics automatically from high-rating customer reviews.
Quantifiable Business Results
Friction-Free Experience
Reduced average review completion time dramatically from 2 minutes down to just 8 seconds.
1/10th Legacy Cost
Delivered enterprise-grade reputation software via a self-serve model priced at just $29/month.
Product Requirements Document (PRD)
Documented by Kartik Gunjal | Status: Shipped / Live
To build an automated, AI-driven reputation management layer that helps small businesses increase their 5-star Google reviews by 300% while protecting their brand from public negative feedback through real-time feedback routing.
The Busy Store Owner (Rahul, 35)
Doesn't have time to chase customers for reviews or manage complex software. Demands a simple "set-and-forget" automation system.
The Walk-in Customer (Priya, 24)
Impatient and busy. Willing to provide feedback only if it takes under 10 seconds and requires zero login or app downloads.
Feature A: Instant QR Counter Stand
- Requirement: Place a physical QR code stand at the store checkout counter.
- User Flow: Customer scans QR → Opens web app in browser instantly (No app installation needed) → Rates experience (1 to 5 stars).
Feature B: AI Sentiment Router (Core Logic)
High Rating (4–5 Stars)
System prompts user with pre-written polite review text and provides a single-click copy/redirect button straight to the business's Google Profile.
Low Rating (1–3 Stars)
System intercepts public redirect, opens a private text box ("We are sorry! What went wrong?"), and triggers an instant WhatsApp/Email alert to the store owner.